Are Videos Important to a Marketing Strategy?

In 2023's ever-evolving marketing and advertising landscape, it's essential to stay ahead of the curve. While we're not going to suggest killing the corporate budget on videos, we do need to prioritize video marketing to reach our audiences effectively. Here's why:

Video content is ubiquitous. Video marketing is a versatile and captivating way to engage with your audience and is the most efficient way to attract traffic to your business. According to Cisco, by the end of 2023, video streaming and downloads will account for 85% of global internet traffic, underscoring the widespread appeal of video content.

While we all enjoy the memorable and humorous Superbowl commercials, video marketing's daily drivers are just as impactful. Suppose you're considering integrating video production into your marketing strategy. In that case, there are several types of video you can create immediately to amplify your message:

Behind-the-Scenes Video

A behind-the-scenes video provides an intimate look into your business, featuring leadership and employee testimonials, B-roll footage, and other content that showcases your company culture, making your brand more relatable and trustworthy.

Product/Service Demo Video

A product/service demo video is an effective way to showcase your offerings, allowing you to highlight different aspects of your brand and educate your audience about the benefits you provide. When executed correctly, demo videos can lead to higher conversion rates.

Expert Interview Videos

Expert interview videos add credibility to your brand message by addressing specific questions your audience has. By featuring key team members or industry thought leaders, an expert interview video can help humanize your brand and establish you as an authority in your niche.

Social Media Video Ads

Running a series of short-form videos is an excellent way to engage with your audience and build trust over time. These campaigns create a routine around your marketing efforts, making your content more memorable and impactful.

Short-form videos that follow a consistent thread tend to perform exceptionally well.

With video marketing playing an increasingly prominent role in modern marketing initiatives, it's critical to leverage its power to generate leads, convert sales, and build a loyal community around your brand. Any of these simple video types can help you achieve these goals and more.